Wilson Harrell – for Entrepreneurs Only

Entrepreneurs are born, not made, but thirst for freedom is the spark that ignites.”
— Wilson Harrell

What does it take to become a successful entrepreneur in today’s business world? Well, there are many giants of business you could ask, but you would be hard pressed to find anyone better than Wilson Harrell. Read about a country boy who became a marketing guru and entrepreneur. He is quite simply a business legend.

Born in Georgia, 1919, Wilson Harrell, world renowned entrepreneur and marketing guru was a man of strong conviction. In his great business journey, he lived a glamorous life all through. Not all know that Wilson was a fighter pilot in World War II and received Purple heart, Air medal with 4 oak leaves and also the President Citation.

It all began with Wilson Harrell & Company started by Wilson himself after the war. The company distributed Kraft products to huge military PX market and in very less time the company sales reached $200 million. But Wilson had other ideas, he sold the distribution company. Then he bought Formula 409, a household cleaner product company for $30,000 and turned it around. He later sold the company for $7 million and bought 60 food brokerage companies whose total sale exceeded $500 million.

All in all, Wilson started over 100 companies and turned around a few. He was voted America’s no.1 columnist for the year 1995 and 1996 by the American society of Business for his monthly contribution to the Success Magazine. Wilson was also the past publisher of INC. magazine.

Along with being the Founder/Chairman of council of growing companies, nationwide organization, Wilson was also the leader and voice of entrepreneur’s movement in America. His book “For Entrepreneurs Only” was a bestseller and still one of the most admired in this genre.

In his book, he discussed the hunters and farmers of cave man age. He reasoned from science and a variety of studies that genes are passed down and often entrepreneurs are the children of entrepreneurs. At some point thousands of years ago, entrepreneurs were the hunters of our world while the farmers tend to be employees.

He enjoyed great success in life and died in 1997 at the age of 78 from lung cancer.

“I’ve loved, I’ve laughed and cried
I’ve had my fill, my share of losing
And now the tears subside
I find it all so amusing
To think-I did it all that
And may I say
Not in a shy way
Oh no, oh no not me, I did it my way”

– Source-“For Entrepreneurs Only” from Wilson Harrell.

How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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The Entrepreneur

The world is awash with entreprenuers and we have noticed that 9 to 5 kind of jobs is not the route to financial freedom. You can do a 9 to 5 kind of job, retire honouably but i promise you your financial base is nothing compared to the that of an entrepreneur who ventured to start something something for themselves.

Entrepreneurship is a systematic approach used to identify, bring to life and nourish to fruition of an ideal or oppournity. Entrepreneurs perceive potentials and build on them by directing his or her resources to achieve pre-determined goals. The human resource is of importance because it is in born in all. It manifest as talents and deep seated aspirations. The material resource is secondary.

The featuers of Entrepreneurs are numerous but lefts nose dive into it. Entrepreneurs have a high level of business consciousness. They can discern between assets and liabilities. They can see business potentials when they get close to one. Their eyes and mind can see potentials even when clothed in failures. In addition, they are ready ti indulge in moderate calculated risks because they do a through base line study of their potential business ideal. These base line studies give them a clear picture if the target market, the dos and don’ts the requirements and the legal impediments.They make sound business judgement before they dive into any business venture.

Entrepreneurs are dynamic and hard working. They do not dive into business because it is in vogue or it has made their next door friend millionaires. They nourish their idea with creative innovations thus making it unique. They have superb abilities in allocating time, resources and task.

Remember, Entrepreneurs do not dive into business ventures. Like I said above, the world is awash with entrepreneurs. Subsequently, study yourself before you throw in yor material into any venture if not you would close shop few months after.

In conclusion, engage professional to do the base line studies and visit a solicitor and you would know the legal angel of your proposed business venture.

Entrepreneurs are the Key Driver Drives Castilla-La Mancha to Economic Recovery

Ensures that the Government of Castilla-La Mancha and CECAM “working in the same direction, which is to create jobs and wealth for our region”

Spain, May 25, 2013 – The Minister of Employment and Economy Regional Executive, Home Carmen said that “entrepreneurs are the engine of economic recovery and a source of employment in Castilla-La Mancha, in collaboration with the government led by Maria Dolores Cospedal “.

Home This was said during a meeting with the president of the Confederation of Employers of Castilla-La Mancha (CECAM), in which we have analyzed the measures it has put in place the regional government to accelerate economic recovery and employment.

In this regard, he indicated that the regional government “is very clear that the revitalization of the productive and commitment to innovation and modernization passes businessmen and entrepreneurs of Castilla-La Mancha, because without them there is no business, and without businesses can not create jobs. ”

The Minister also referred to the latest economic indicators, which he described as “encouraging” Thus, stressed the sale of new vehicles in Castilla-La Mancha in the last month, which has increased by 23.6 percent, compared to 10.8 percent of the national average, the Business Confidence Index from 6.5 in Castilla-La Mancha against the national average of 3.6, or increasing the number of self in the last month 0.31 percent.

Home has expressed its belief that “the measures taken by the government of Castilla-La Mancha are beginning to bear fruit, something that is being endorsed by economic data that reflect a slight change of trend”

In this regard, he said that “despite the difficulties, we were able to ensure basic social services, meet the deficit target and, above all, to show that the measures we have taken were correct.”

As an example, he recalled that “only the Ministry of Employment and the Economy will invest 95 million euros in 2013 to encourage entrepreneurship and to create jobs through measures such as the Development Plan for the Recruitment, Development Plan of Self-employment agreements with financial institutions, the Investment Plan and Employment Creation or the Internationalization Plan of Castilla-La Mancha, among other measures. ”

Finally, Casero wanted to highlight the important work CECAM with Nicholas Angel in the lead, to streamline and improve the business of Castilla-La Mancha. “The Government of Castilla-La Mancha and CECAM working in the same direction, which is to create jobs and wealth for our region,” he concluded.

Press Contact: Consejeria de Empleo y Economia Media Relations Consejeria de Empleo y Economia Address: Avda Ireland No 14 512-212-1139

Conscious E-Marketing for Women Social Entrepreneurs – Part 2

Build a list of prospects and people who appreciate and trust you – this list of members of your tribe, with names and e-mail addresses, will represent the most valuable asset of your business. You will be able to promote proprietary products and services, as well as affiliate links to products owned by others that align with your message and mission. It is critical that you continuously nurture your list with valuable content, making the difference in their lives without charging them. They will appreciate you and will be prepared to reciprocate by purchasing products and services you recommend.

7. Reach for the greatest impact – social entrepreneurs are on a mission to transform the world, delivering a message through their products and services. We are being called to leverage the power of technology to reach the greatest possible number of people with our solutions to their problems. This is why as socially responsible business owners, we have no choice but to embrace technological advances, appreciating what is now possible because of social media tools such as Twitter, YouTube, and Facebook, and new platforms such as Skype, iPhones, mobile phone applications, teleconferencing, and online webinars.

8. Know and care for your customers – most entrepreneurs do not fully understand the problems and needs of their clients and prospects. A conscious e-marketer will invite prospects and clients to participate in surveys that will reveal exactly what they need and want. Your list can then be segmented wisely, and products and services can be tailored to the needs and wants of that specific segment of your list. We recommend www.mysurveyexpert.com as a great resource for your surveys.

9. Attraction Marketing – when you are clear about your message and become an authority who people respect, you will attract those who are seeking your message. You will become a magnetic force and ideal clients will find and appreciate you.

10. Become an authority in whatever your passion, vision, and mission may be. Commit to learning about yourself and about your products and services. Take courses, read books, review websites, attend live meetings, join communities, forums, and groups of like-minded persons. In conclusion, you are your greatest asset, and thus you need to grow and learn every day. The more you know about yourself and your business, the more profitable your business will become and the greater the social impact you will make in the world.

Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs

The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.

Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.

According to the Computer Industry Almanac “The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion.”

Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states “According to eBay their largest affiliate earned over $1.3 million dollars in January commission, the largest amount yet in their affiliate program’s history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month.”

With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to the Affiliate Marketing band-wagon!

Given below are some of the Popular reasons for this desire and urge to do Affiliate Marketing:

1. Cost Factor: Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of the investment required. In Affiliate Marketing the set-up cost is negligible with most programs being free to join and the merchant even providing you with the tools, tips and websites.

2. Pick and Choose Products: With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.

3. No need for an Inventory. The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by the merchant.

4. No need for Employees. In any business the wages of the employees is one of the major expenditures to contend with. Here the problem does not arise since the marketer himself will operate his home business and probably get the assistance of a family member to help him.

5. Necessity for Customer Service does not arise. Customer service plays a major role in the success or failure of a business. The advantage here is that there is no direct dealing with the customers. The website will automatically direct the customers to the merchants.

6. Two Tier Affiliate Marketing: An attractive feature of certain affiliate programs is that they have a Two tier system, whereby affiliates can sign up as sub-affiliates below them. When the sub-affiliate earns a commission, the affiliate above him too earns a commission.

How to Become an Online Entrepreneur like Jason Bronson

The internet has made it easier for anyone with the characteristics of an entrepreneur to fire their bosses, work less, have more time, and make money online. If that sounds like something that interests you, here’s how to get into a home based internet business that’s right for you.

First, You Must Believe

Few people become a success by accident. You can’t assume the role of an entrepreneur unless you think like an entrepreneur. And one thing a successful entrepreneur never thinks about is failure.

Jeff Bezos of Amazon.com has a net worth of over 4.85 billion dollars. Pierre Omidyar, the founder of eBay, has over 7 billion dollars in the bank. And while you may not end up earning what these online business entrepreneurs earn, there is absolutely no reason why you can’t take one of the top online business ideas and turn it into a very healthy income.

Here are 5 basic steps to launching a business opportunity that will make money on the internet online:

1.Find something in demand and sell it. Even in the worst of times people still spend money. The only difference is, they are more choosey about what they spend it on. If you can offer a product that people need, no matter what the economy is like, you’re on to a winning formula.

2.Make sure you team up with a business that is not MLM. You need to focus your energies on keeping yourself motivated and productive. It just wastes your time when you have to babysit downline members who aren’t as motivated as you are.

3.Look for a unique online business opportunity that isn’t over-represented. It takes a lot of time, energy and money to compete against established competitors who already own a huge share of the online home business internet market. Find a good niche and serve it well.

4.Work less; work smart. Find an online internet home based business that offers you the ability to automatically prospect for customers and that gives you the tools to make sales online without having to interact with your customers directly.

5.Finally, make sure you choose real business opportunities online that do not exploit the opportunity seeker. There are plenty of scams out there. Do your due diligence and choose a company you can trust.

Ready to change your life?

There’s money to be made owning a home based internet business. Choose yours and get started!

Entrepreneur Focus Is Your Key To Success

The strength of your entrepreneur focus will determine your success. Do you have a mental picture of what you want to reach? Are you set to do what it takes to achieve it?

The key to success is to start building an entrepreneur mind-set and develop the qualities that lead to entrepreneur success.

Drive and determination. Do you possess the necessary drive and determination? Do you normally push yourself forward until you have accomplished whatever you set out to do? Or do you need constant motivating?

If you know that you need to constantly motivate yourself then you need to find ways to do that on a daily basis. Time is too precious yet most people wait for another time before they achieve something, become a today person and set out your daily lists of action plans that you must complete that day. Spend a few minutes in the morning and picture your end goal, picture having the success that you are working for, and understand what you need to do today to become closer to your goals.

Belief. Do you believe that you will accomplish your goals? Or does your belief stray on a daily basis? We all live to our beliefs, whether they are empowering ones or negative ones. We become what we believe we are, and we live our lives according to our beliefs. By strengthening your core beliefs you will set yourself on a more positive course. Assess your beliefs and start to believe in yourself more. If you do not believe in yourself how can you expect someone else to believe in you? Focus your mind on positve thoughts and build your self-confidence. We build self-confidence by actually doing something that is in line with our beliefs. By knowing that your goals are in line with your beliefs and by taking constant daily action for their attainment you will automatically build your self-confidence.

Entrepreneur focus is building on your ambition, creating more drive and determination and moving your life forwards in line with your beliefs.

Starting an online business is just part of the story, you have to work on yourself so that you will be the person you need to be to be an entrepreneur success. Work on your personal goals, build your vision and every day move closer to the realisation of your goals. When you invest time and money in a new business you have to invest in yourself at the same time.

Qiqqa Entrepreneur Wins 5k

James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.

He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.

The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.

To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.

She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.

The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.

Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.

Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.

SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.

As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn

Entrepreneur Success And Your Expectations

If you are ready to make a change in yourself and start being an entrepreneur success the change has to first take place from you. A positive mental attitude and the desire to take action are critical success factors for your entrepreneur success.

What separates an entrepreneur success and someone who wishes to be a success? Why does one person make something work and another just let it go?

The difference is that the successful entrepreneur expects that whatever they do and devote themselves to will work out. They have a positive attitude. Their expectations are geared to the inevitable success that they will have, and they will do what they need to do so that their venture will succeed. The unsuccessful hopefuls dream of success and hope that something will happen to them so that success is given to them. Success never lands on our feet without us doing something for its achievement.

If you see an opportunity you have to embrace it and take the nessesary action. There is a law of give and receive that says you first have to give before you can expect to recieve, you have to plant your seeds before you can get the benefits.

What we all encounter in the world is a reflection of all that we put out with our thoughts. If you give a poor attitude and expect nothing to work out then that will be your experience, and if your attitude is of great expectation and positive to others then your experience becomes very different.

It is your attitude lets us encounter what we call luck breaks. Lucky breaks are simply a process of favorable events and discoveries that have opened up to us. By getting the right attitude that enables us to see them more and act on them more.

Whatever is in your mind you will translate into your physical reality, whether you have great expectations or none at all, whatever you think about will be true for you. Put your mind to work on what you really want and not what you don’t want, focus on what you want to be and not what you don’t want to be.

It is your attitude that will form your future when you start your business, whatever it is. You need to understand what business you would love to do, and what your plan is, but it is you that will take you to entrepreneur success.